Presently based in San Diego, California, Douglas DeMuro is a prolific American internet personality, author, columnist, writer, and businessman.
By 2022, DeMuro’s YouTube channel dedicated to reviewing cars had over four million subscribers. He has been around for 34 years now, having been born in Denver, Colorado on May 22nd, 1988.
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Doug Demuro Net Worth
Doug DeMuro is a YouTuber, author, and businessman in the United States who is worth $10 million. Doug DeMuro is famous for his auto-review channel on YouTube, which bears his name.
Before that, he was the blog editor and a contributor to Autotrader.com’s Oversteer. He has also written for The Truth About Cars and Jalopnik.
This has to be one of the greatest three-in-a-row car lineups we've ever had on Cars & Bids. pic.twitter.com/r92PFeXpkq
— Doug DeMuro (@DougDeMuro) February 6, 2023
DeMuro also founded and manages the online auto auction marketplace Cars & Bids in the year 2020.
Doug Demuro Car Auction Site Just Got A $37 Million Cash Boost From Youtube.
Since becoming a YouTube star with his automobile evaluations, automotive journalist Doug DeMuro has accelerated. The Chernin Group, a top investment group, is investing $37 million in his Cars & Bids online auction business. DeMuro, 34, calls this significant. This article is a must-read Where To Watch South Park Season 26.
“It’s going to allow us to take Cars & Bids to the next level, let me refocus on generating YouTube videos and have the aid of a group of individuals who actually know what they’re doing,” DeMuro tells Robb Report.
The Chernin Group (TCG) will own a majority position in a new company that merges DeMuro’s YouTube and Cars & Bids activity. Business transformation expert Ro Choy will be the CEO.
DeMuro says he’s been developing Cars & Bids and making YouTube videos for three years. “TCG, who understand the business, helped us grow.”
DeMuro is the most-watched US vehicle reviewer on YouTube since 2013. His “Quirks and Features” and “Doug Score” segments have garnered over 1.7 billion views and 4.5 million subscribers. If you enjoyed that, you may want to check out Tommy Lee Net Worth.
DeMuro and Blake Machado launched their online auction platform in 2019 to purchase and sell 1980s-today enthusiast cars.
Cars & Bids, which has sold over $230 million in late model cars, is a strong competitor to Bring a Trailer. What will the TCG investment change? DeMuro wants more employees first. The 18-person auction team is actively recruiting. Expect DeMuro to review more Cars & Bids vehicles, especially the oddball ones.
I expect the format to remain. “People seem to appreciate it,” adds DeMuro, “but I think we’ll add more features to make it easier for bidders to negotiate the site. I’ll keep contributing.” You might also be interested to read about Is Colbert New Tonight.
First, auctioned car? DeMuro’s 2012 Mercedes-Benz E63 AMG waggon. The buyer gives me images. It’s amazing we’ve reached 10,000 auctions.”
Since 2020, a 2006 Ford GT sold for $395,000, a 2002 Lamborghini Murciélago for $417,000, and a Hummer-like 1996 Toyota Mega Cruiser at $310,000. For whatever reason, the site dominates sales of high-profile electric trucks like the Hummer EV, Rivian R1T, and Ford Lightning.
How did DeMuro reward himself with investment cash? DeMuro says his ideal automobile was a Porsche Carrera GT. Instead, embarrassingly, I got a 2022 Mercedes E450 Wagon without an AMG. Parenthood changes you.”
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