Adidas, the largest manufacturer of sports equipment, expects to earn €674 billion in 2022 and will be valued at $64.9 billion by that year.
German multinational corporation Adidas creates footwear, clothes, and accessories. The firm initially launched in 1924 but underwent a name change in 1949. When it comes to producing sportswear, Adidas is not only the industry leader in Europe but also the global market leader in terms of volume.
Adidas is undoubtedly one of the wealthiest sports companies in the world, with brand followers and customers scattered around the globe.
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Adidas Net Worth and Earnings
With a global customer base as large as it is, it’s no surprise that Adidas is one of the most well-known sports brands. When it comes to manufacturing sportswear, no other company can compare to Adidas on a global scale (except maybe Nike).
Adidas, already the leading sportswear manufacturer in Europe, has diversified into other industries by acquiring stakes in a football club and a technical fitness company.
Bayern Munich, a powerhouse in Germany’s Bundesliga and the reigning champions, is owned by Adidas to the tune of 8.33%. Adidas paid $3.8 billion in 2005 to complete its takeover of Reebok and further expand its global business.
As of 2022, the market capitalization of Adidas is estimated to be $64.9 billion.
Earning $23.64 billion, Adidas’s greatest revenue ever in the 21st century, was a major success for the company. The €1.977 billion in net income is the highest for Adidas in the 21st century. Half of Adidas’ overall revenue came from selling footwear. When the pandemic hit, 70 percent of Adidas stores shut down.
Sales for Adidas dropped to €4.753 billion in Q1 2022 from €5.883 billion in Q1 2019. Additionally, Adidas’ net income took a hit, totaling just €20 million in the first quarter of 2022. Adidas’ net income plummeted from €631 million in 2019 to €20 million in 2022, a 95% decline.
Adidas Brand Value
Between 2016 and 2022, the value of the Adidas brand grew substantially.
| Year | Brand value (in US dollars) |
| 2016 | 7 billion |
| 2017 | 10.17 billion |
| 2018 | 14.3 billion |
| 2019 | 16.67 billion |
| 2020 | 16.48 billion |
Facts About Adidas Company
Worldwide, Adidas has 1,190 retail outlets. Currently, 59,533 people are part of the vast Adidas network. Worldwide, Adidas controls 10% of the footwear market and 6% of the sportswear market.
In 2019, the firm cranked out 448 million pairs of shoes and 558 million garments. In the United States, Adidas has the happiest customers. The company is the largest sportswear producer in Europe and the second largest in the world.
As of 1997, Adidas owned both the Salomon and Taylormade brands after paying $1.4 billion for them.
Athletic apparel manufacturer Adidas uses two different logos. In its current form, the Three Stripes Logo is the most popular and widely used. In 1997, we created this logo. Sportswear from the company features the trademarked angled three-stripe logo.
Lionel Messi, Zinedine Zidane, Kobe Bryant, James Harden, Andy Murray, and David Beckham are just a few of the legendary athletes that the brand has sponsored.
These are the sports that have sponsorships from Adidas.
| Adidas Sponsorships Across Sports |
|---|
| American football |
| Association football |
| Archery |
| Artistic gymnastics |
| Artists |
| Australian football |
| Baseball |
| Basketball |
| Boxing |
| Canadian football |
| Cricket |
| Fencing |
| Field hockey |
| Figure skating |
| Golf |
| Handball |
| Ice hockey |
| Lacrosse |
| Motorsport |
| North American colleges and universities |
| Rugby League |
| Rugby Union |
| Skateboarding |
| Snowboarding |
| Swimming |
| Tennis |
| Track and field |
| Volleyball |
| Wrestling |
Adidas History
After growing tensions between the Dassler brothers led to their decision to split the business in 1949, the Adidas corporation was born. Adolf Dassler combined his first and last names after the divorce to form the now-famous Adidad corporation.
Puma was originally formed by his brother Rudolf Dassler under the name Ruda.
These days, Adidas and Puma are the two most well-known and widely-used sports brands in the entire world. While NIKE continues to dominate the footwear market, Adidas has made significant inroads into the clothing and apparel sector.
NIKE, the American sportswear giant, has a net worth of $209.6 billion, while Adidas, the global sportswear leader, has a net worth of only $64.9 billion.
