OnlyFans, which first went live in November 2016, has completely altered the dynamic between artists and their audiences. Due to unjust payout percentages (> 40%) on cam sites in 2016, making a living as an adult content maker was difficult.
One of OnlyFans’ most popular content creators, Aella, recently opened up about her experience with a business that initially retained 85% of her earnings. This problem was addressed by OnlyFans by increasing producers’ payouts for sharing individualised material with their fan bases.
Adult content providers have increased their efforts to promote OnlyFans on Reddit, Twitter, and other social media after realising they can earn more money there. OnlyFans gained traction as a consequence of its many devoted users and the spread of the service via social media and word of mouth.
The platform originally focused on sexual material, but it has now branched out into other areas, such as fitness, music, gaming, fashion, and more. Due to demand from banking partners and payout providers, OnlyFans announced in August 2021 that they will be barring explicit content from their platform beginning October 1, 2021.
After receiving pushback from creators, they rescinded the ban a few days later. The following are the top 10 OnlyFans statistics and facts that you need to know in 2022, whether you’re a marketer, creator, or fan.
- How many users does Onlyfans have?
- How many creators are there on OnlyFans?
- OnlyFans revenue
- How does OnlyFans make money?
- Who is the top creator on OnlyFans?
- How much money do OnlyFans creators make?
- Who is on OnlyFans?
- How does OnlyFans make money?
- Who founded OnlyFans?
- OnlyFans traffic overview
Contents
1. How many users does Onlyfans have?
There are now more than 150 million registered users of Onlyfans, up from 8 million in July of this year. Timothy Stokely claims that every day, roughly 500,000 people sign up for the site. OnlyFans’ MoM growth rate was 70%+ in March 2020, when COVID first appeared.
In particular, the COVID pandemic and the flood of famous people are to blame. First, well-known people like Cardi B, Bella Thorne, Swae Lee, and more began to sign up for the service. Some examples of media coverage that brought many new users to OnlyFans are as follows:
- 30.5k likes — The teaser tweet by Cardi B.
- The “Cardi B joins OnlyFans” announcement by Los Angeles Times, Billboard, The Verge, and more.
- 502k likes — The announcement post by Bella Thorne on Instagram.
- The “Bella Throne made 1 million on OnlyFans in 24 hours” article by Variety, CNN, Page Six, and more.
There were additional tweets that gained widespread attention, too:
- 562k likes — This tweet by @xtcshroomslsd mentions OnlyFans but for beating up abusive people.
- 270k likes — This tweet by @sarvanieloheimo mentions that OnlyFans helped her to move into her dream house at the age of 22.
- 254k likes — This tweet by @skimpthesimp of a joke about OnlyFans.
The UK’s unemployment rate hit 4.9% in September, the highest percentage in three years, according to the Office for National Statistics (ONS). Due to the COVID pandemic, many individuals have lost their jobs or income and are staying indoors.
however some are turning to OnlyFans as a way to supplement their income or make a living. OnlyFans’ growth (users, revenue) has risen in 2020 thanks to COVID, the influx of celebrities, media mentions, and higher unemployment rates.
2. How many creators are there on OnlyFans?
With almost 1.5 million creators as of August 1, 2022, OnlyFans has grown rapidly from 70,000 creators in July 2019. There is a wide range in income among the 1.5 million creators, from hundreds to millions of dollars monthly.
In an effort to maintain the anonymity of its developers, OnlyFans does not have a search feature at this time. People can only follow creators on OnlyFans if they first locate them by a link to their profile, through a social media platform, or through an external discovery tool.
Therefore, producers use social networking sites like Instagram, Reddit, TikTok, and Twitter to spread the word about their OnlyFans. Aella claims that Reddit is a great resource because the most upvoted content in NSFW subreddits is always linked to an OnlyFans account.
Because of how effectively it converts, TikTok has becoming increasingly popular with creators as a means of promoting their OnlyFans as well. TikTok, on the other hand, routinely deletes NSFW accounts and content for violating its policies.
It’s ironic, though, that high-performing, engaging content like this often winds up on the “For You” page (e.g. likes, comments, shares). TikTok can’t stop anyone from signing up, and because of the daily volume of uploads, manual moderation has its limits. However, a large number of new users sign up for OnlyFans each day via social media sites like TikTok, whether they’re viewers or content producers.
3. OnlyFans revenue
OnlyFans, as reported by Bloomberg, has generated over $2 billion in sales in 2020, with net revenues of over $400 million annually. Timothy Stokely has stated that more than $200,000,000 is distributed monthly to the platform’s founders.
Revenue growth for creative platforms was boosted when COVID arrived in March of 2020, with OnlyFans emerging as the clear victor. Since the outbreak of COVID, monthly platform growth has averaged 70%. If you look at the bar graph above, you’ll see that OnlyFans has more monthly revenue than Patreon, Twitch, Outschool, Cameo, Bandcamp, Gumroad, and Substack combined.
The revenue of OnlyFans looks like it’s going to explode like a hockey stick between September 2018 and July 2020. Patreon, the membership network worth $1.2 billion (after obtaining $90 million in funding), has been surpassed by OnlyFans. Celebrities often only share PG-rated photos and videos of themselves on Instagram and Twitter.
Users on OnlyFans are more likely to communicate with and get close to one another when they submit sexually explicit stuff about themselves. Due to this, men are willing to pay extra for access to it.
4. How does OnlyFans make money?
OnlyFans generates revenue by collecting a fee from creators. Subscriptions, paid messages, and tips all go directly to the creators, with OnlyFans keeping 20%. The remaining 20% is spent on OnlyFans’ infrastructure, including payment processing, referral payments, hosting, and support.
In the case of a creative making $1,000, OnlyFans would deduct 20%, or $200. Fiverr (a marketplace for freelancers), Twitch (a service for broadcasting videos in real-time), and Google AdSense are just a few of the many businesses that operate in a similar fashion (an ad network).
Although OnlyFans does take a part in earnings, creators on the platform still earn more than on most others. Therefore, OnlyFans is the best option for mature content makers.
5. Who is the most popular creator on OnlyFans?
OnlyFinder claims that out of all the creators on OnlyFans, Bryce Adams has the most followers thanks to his 1,500+ photographs, 100+ videos, and 7,800,000+ likes. Mags comes in at number two on the list.
Real life, with over 2.7 million photographs, 300 videos, and 7 million followers. As of August 2022, the following table ranks OnlyFans creators by total likes, with the most popular creators listed first.
Likes, comments, and views are rounded down to the closest hundred thousand, while subscribers are rounded down to the nearest ten thousand.
| Rank | Name | Subscribers | Price | Photos | Videos | Likes (millions) |
| 1 | Bryce Adams | – | Free Trial | 1500 | 100 | 7.8 |
| 2 | Mags.IRL | – | Free | 2700 | 300 | 7.0 |
| 3 | Ginny Potter | – | Free | 11600 | 400 | 5.3 |
| 4 | Peyton Kinsly | – | $5.00 | 2100 | 300 | 4.8 |
| 5 | Jessica Nigri | – | Free | 1800 | 200 | 4.7 |
| 6 | lilianaheartsss | – | Free | 630 | 100 | 4.5 |
| 7 | PeachJars | – | Free | 2000 | 200 | 4.1 |
| 8 | Natalie Monroe | – | $4.90 | 200 | 70 | 4.1 |
| 9 | SuicideGirls | – | Free | 6500 | 2000 | 3.9 |
| 10 | Sara Mei Kasai | – | Free | 1800 | 200 | 2.8 |
OnlyFinder.com numbers
6. How much money do OnlyFans creators make?
Though the great majority of OnlyFans producers earn less than $5,000 each month, there are more than a hundred who bring in over $1 million. Note that this does not include donations made in exchange for personal messages or pictures from admirers.
Data shows that the top 10% of accounts generate 73% of total revenue, while the top 1% generate 33%. Note that creators’ tip amounts are not shown publicly on OnlyFans, despite the fact that they make up a sizable portion of their income.
As a result, gratuities are excluded from the study. Graph courtesy of Thomas Hollands’s The Economics of OnlyFans. Thomas’s research shows that most creators “lose money” on OnlyFans. Because their fans want them to, creators need to be available on the site at all hours.
With a minimum pay of $15 and a monthly median income of $155, artists just need to work 20 minutes per day to break even. Unless you already have a sizable fanbase on another service like Instagram or TikTok, you may want to rethink creating an OnlyFans account.
7. Who is on OnlyFans?
Notable celebrities with OnlyFans include:
- Cardi B, an American rapper, songwriter, and actress.
- Bella Thorne, an American actress, model, singer, and director.
- Amber Rose, an American model, television personality, and actress.
- Swae Lee, an American rapper, singer, and songwriter.
- Adi Spiegelman, a professional tennis player, and model from Israel.
- Chris Robshaw, an English rugby union player for Major League Rugby side San Diego Legion.
- The winner of season 5 of RuPaul’s Drag Race All-Stars, Shea Coulee.
- Jermaine Dupri, an American rapper, songwriter, record producer, entrepreneur, record executive, and DJ.
Bella Thorne made $1 million in her first 24 hours on OnlyFans, prompting the company to institute stricter payment policies. Belle Delphine, another well-known artist, has come out and said that she earns more than $1 million each month from the site.
8. How do people make money on OnlyFans?
Members of OnlyFans can earn money through a variety of means, including paid subscriptions, paid content, paid streams, pay-per-view messaging, and tips. There are free accounts and paid subscription accounts available. Free page creators often require their fans to pay to view locked content and private messages.
In contrast, creators who provide paid subscriptions can profit from both ongoing memberships and one-off pay-per-view purchases. According to Aella, subscriptions account for 64% of revenue, with pay-per-view messaging and tips accounting for the other 36%.
The income calculator on OnlyFans can help a creator get a rough idea of how much money they could make from subscribers. Potential subscription income is estimated between 1% and 5% of a creator’s followers subscribing. For creators, the choice between a free and a premium account is a crucial one.
Neither kind of account is without flaws. First of all, the absence of the need to pay ensures that a free account will amass a larger following than a paid one. Paid posts and paid stream are two premium options that aren’t available with a free membership.
It’s possible for content makers to make money off of their feed posts by implementing a “pay to post” system. If they decide to charge for a post, it will be marked as “locked” in the feed of anyone who hasn’t yet paid for access to it. Furthermore, free accounts can launch a paid stream that requires viewers to pay to join.
Creators can charge a minimum of $5 per viewer to join them during a live stream. But a free account’s income is unpredictable and low because it is not based on a contract. Two, a free account may attract too many followers, diluting the account’s uniqueness.
9. Who founded OnlyFans?
British entrepreneur Timothy Stokely established OnlyFans in the fall of 2016.
Tim has always been an entrepreneur, and he has launched several additional web-based ventures including GlamourWorship, Custom4U, and 121With. As a young man, he realised he had an aptitude for business when he began collecting orders for a neighbourhood fish and chip restaurant and charging his classmates inflated prices.
Tim had planned to follow in his father’s financial footsteps but ultimately decided to forge his own career. He is a die-hard New England Patriots fan and graduate of Anglia Ruskin University’s Property and Surveying programme (an American football team).
10. OnlyFans traffic overview
Here are some quick statistics about OnlyFans traffic:
- As of August 2022, onlyfans.com has an estimate of 278 million monthly visitors.
- OnlyFans is the 116th most popular site in the world (as of Aug 2022).
- OnlyFans is the 93rd most popular site in the United States (as of Aug 2022).
- The average visit duration of the site is 4 minutes and 30 seconds.
- The majority of OnlyFans’ traffic is coming from the US (43%).
- 57.04% of OnlyFans’ traffic is from Direct.
- 14.07% of OnlyFans’ traffic is from Social Media.
- Twitter accounts for 62.62% of the OnlyFans’ social traffic.
- Instagram accounts for 11.85% of the OnlyFans’ social traffic.
- 16.27% of OnlyFans’ traffic is from Referrals.
- The top referring site for OnlyFans is Linktr.ee.
Conclusion
In a nutshell, OnlyFans evolved by targeting a subset of creators before branching out into new business areas. It’s possible to make the case that the prevalence of adult content is what’s driving its meteoric rise in popularity. This is correct, but it is also true that there are many other contributing elements. The platform’s ability to facilitate communication between creators and their audiences is a key component.
Final Lines
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